My blog has been rather neglected this past week, which is almost inexcusable – especially for someone extolling the virtues of using the web to the full.
I do have an excuse or two but I won’t bore you with them.
Instead, I’ll share something I’m rather excited about.
Almost two years ago, I set up a company with a business partner. It’s called bpodr.
The company’s mission was to help small businesses make better use of the web. Sound familiar?
We discovered, however, that many businesses were still struggling with managing their web site, which meant they weren’t ready to think about extending their web presence into things like blogs and Twitter. This, in turn, saw bpodr evolve rather naturally into what we’ve launched today – and which most of our clients already thought it was! It’s something when your clients know your businesses better than you do yourself.
Anyway, if you visit the bpodr site – and I hope you will if you think your business may have need of an outsourced web department that takes care of hosting and email management and backups and traffic analysis etc – you’ll find a new site focused on a single service: supporting your web site.
Now that bpodr’s focus is very much on the day-to-day management of business web sites, that frees me up to concentrate on my passion, which is helping SMEs reach beyond their web site and engage with all the internet tools that can make their business more successful.
I’m still involved in bpodr (hence my Twitter name) but my primary aim is to show you why your web site must be the start of your web strategy, not its final goal.
If you found this post useful, please subscribe to my RSS feed.