I was commissioned in December last year by global loyalty marketing agency ICLP to write an article for their January 2010 newsletter on how brands can perceive social networking as a threat or an opportunity. The newsletter is now on-line and you can read my piece here. Do read the other articles in the newsletter, too.
If you feel like exploring even more of my thoughts on the web and social media, my posts on the bpodr blog are still available. This was last updated in August of last year, just before I moved my blogging principally to this site.
This is just my way of reassuring you that I’m not new to all this. OK?
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