You know how important content is for your business. Not just in terms of marketing and establishing credibility and building trust but also within your business itself. Great internal content improves communication, knowledge sharing, staff morale, and helps to build expertise throughout the company.
So, here’s how I can work with you to best support your business.
Quite simply, I write what you need written.
From press releases to web pages, from articles to white papers, from product brochures to email newsletters, and all manner of internal documentation.
Consulting (Content Strategy)
I will build a dynamic plan for the creation, implementation, and management of the content that best serves your business objectives.
Here are definitions of the key terms.
- list the content needed
- explain why it is needed (and how it fits your business objectives)
- specify the source of the content (the base material)
- identify who will create the content
- where will the content live when created
- define how content moves from creation to final ‘home’
- define the editorial process (review, edit, approve)
- specify tools to help target audience discover content
- identify who is responsible for content after it has been created
- specify the plan for updating, expanding, or removing content
- identify company guidelines and policies for evaluating content
Training and Coaching
I will show your staff ways to overcome the blocks that keep them from writing.
Your staff are the best resources you have for creating content that conveys the passion and excellence of your company and its products or services.
Your staff are also the people who understand their jobs best and can share their knowledge across the company.
Get them writing and reap the benefits of improved morale and increased knowledge sharing.
What happens when you contact me?
I will ask your budget.
There is one simple reason for discussing money up front: it saves us both time if you think I’m being unreasonable.
We meet, if practical.
We discuss your needs and what I can do for your business. (I may not be able to help you. Alternatively, given my lengthy career as a business analyst and systems designer, I may be able to help you in ways you may not have considered.)
We discuss deadlines. (Your project will have delivery dates and dependencies. That is normal. Unfortunately, I may not be able to meet those delivery dates, given the scope of your project.)
We discuss costs.
We agree to continue or you decide to look elsewhere.